Tony Rossabi, CEO of Recovery Point Systems, recently participated on the Enterprise Data Center Roundtable at the Cowen 7th Annual Communications Infrastructure Summit in Boulder, Colo.
Leaders from several U.S.-based IT services companies presented their views on data center and IT solutions trends. The discussion began with a brief analysis of the COVID effect on enterprise demand. The group noted that COVID drastically altered the way organizations operate with significantly more remote workforces and online transactions. Almost all IT systems are hybrid with multiple components and multi-cloud resources. Workloads are distributed to private cloud, public cloud and colocation.
Key takeaways from the session include:
- Enterprises are buying solutions instead of products.
- Pace to the cloud has accelerated, and it’s not just financial companies but enterprises across the board.
- Not all workloads belong in the cloud. Enterprises are determining where to place workloads since some are impacted differently.
- Automation is essential to the future. Providers are moving away from manual tasks.
- Speed to market is more important than ever. To succeed, providers need a proven path to deliver to their customers.
- Product sets have been augmented to deliver IT solutions. Providers no longer approach customers to sell products. It’s all about solving the customer’s problem.
- We’re seeing more edge hyperscale deployments that are mega watt opportunities. AWS is in the early stages as well as other hyperscalers.
- Artificial Intelligence (AI) will push into non traditional markets.
- The quality of networks has dramatically improved allowing for secondary data center markets to grow. Data centers in Nashville and Atlanta can be just as powerful as those in the Ashburn market.
Recovery Point’s Advantage
It’s not a surprise that one of the underlying themes of this roundtable was change, which is inevitable and all around us. Tony noted that Recovery Point is no exception.
Recovery Point was founded as a disaster recovery solutions provider. As technology and the company evolves, Recovery Point is focusing on data protection (which includes DRaaS), infrastructure and automation.
Tony talked about the company’s most important and transformational solution: Business Process Resilience or BPR. With BPR, we automate the disaster recovery process. This cutting-edge offering lowers recovery time by 65% and helps prevent losing data.
The panel also discussed cybersecurity and ransomware, which are top of mind for every customer. Right now, there is no fail safe way to stop this criminal activity. However, a multi-prong approach with air gapping has proven to be the most effective.
As an evolved DR provider, Recovery Point has a long history with tape backups. Prior to COVID-19, the tape business was being phased out. But with the rise in cybercrimes, air gapping is a critical component to saving data and keeping customers one step ahead of a ransom demand. Recovery Point is noticing an uptick in the tape business and airgapping, and we believe the demand for these solutions will continue to grow along with DRaaS business.
Recovery Point helps customers fight ransomware attacks with our 3-2-1-1-0 strategy:
- 3 copies of data
- 2 different media types
- 1 offsite copy
- 1 air-gapped copy (RPS tape vaulting)
- 0 No errors with Recovery Point’s managed BPR solution
Where data is stored also is important. Recovery Point is a recognized colocation leader with uncompromised security. We’re with clients every step of the way when they migrate to one of our two Uptime Institute Tier III data centers in Maryland. These rigorous standards for operational sustainability design and inspection program is the only authoritative, evidence-based and unbiased mechanism for certifying data center resilience.
To be successful, we determine where our customers are in the journey and engage holistically in the conversation. Technology and the times are changing rapidly. Recovery Point is staying ahead of the curve to address this changing landscape and the needs of our customers.